Shoe Dog is a memoir by Phil Knight, the founder and former CEO of Nike. The book details the journey of Knight and Nike from its humble beginnings as a small start-up to a globally recognized and successful brand. Knight shares his experiences and lessons learned as he faced numerous challenges and obstacles on the path to building Nike into the company it is today.

Let everyone else call your idea crazy... just keep going. Don’t stop.

Knight stresses the importance of stepping out of one's comfort zone and being willing to take risks in order to achieve success. Taking risks is an essential part of the entrepreneurial, and indeed life's journey. It may be scary and uncomfortable, but it is necessary in order to grow and achieve greatness

I’d tell men and women in their midtwenties not to settle for a job or a profession or even a career. Seek a calling

Possibly one of the hardest things to do is find a meaningful path. Knight reminds us in the book that it is important to find work that aligns with one's values and passions. It is incredibly difficult to work at something you don't care for. But in being on the journey to find your own purposeful contribution, there is fulfillment that comes from living that path.

Fear of failure, I thought, will never be our downfall...

All of us can relate to this sentiment. Feelings of inadequacy hold us back and often prevent us from reaching out full potential. Knight highlights the importance of having a growth mindset and being willing to embrace challenges and setbacks as opportunities for learning and growth. Knight expands on this idea further by indicating that when you do fail, make it fast.

I wasn’t much for setting goals, but this goal kept flashing through my mind every day, until it became my internal chant: Fail fast.

There were many ways down Mount Fuji, according to my guidebook, but only one way up. Life lesson in that, I thought.

It’s easy to get overwhelmed by a project, goal or sometimes even the simplest of tasks. But just start moving and the compounding effect of your daily work will add up to something much more than you could have imagined. Acknowledge the work has to be done and there simply aren't two ways about it.

Throughout the book Knight talks about the importance of persistence, having a clear vision, surrounding oneself with the right team, and taking risks in order to achieve success. Overall, Shoe Dog is a captivating and inspiring read for anyone interested in entrepreneurship and the story of Nike.